Project 01
Heavy Rotation
Category: Art Direction

Heavy Rotation
A system-driven card deck.

A typographic system designed to translate the history of R&B into a playable format.

Commissioned as a specimen-driven exploration, this project reinterprets Univers through the cultural evolution of Rhythm & Blues, using a card deck as the primary medium. The system maps four musical eras to a structured suite of typographic studies, balancing historical reference with contemporary visual language.

Each card functions as both artifact and study, combining hierarchy, spacing, and composition with references to defining artists, records, and moments in the genre’s development. Color systems are derived from era-specific album artwork, grounding the design in widely recognized cultural touchpoints rather than subjective interpretation.

The result is a unified visual system that demonstrates the flexibility of Univers across time, while positioning typography as both a tool for communication and a vehicle for cultural storytelling.